Strategy behindthe standout.
Wejden Studio turns insight into ideas, ideas into brands, and brands into experiences that move people and businesses forward. Strategy leads. Creativity brings it to life.
Thinking first. Then the work.
Every detail should have a reason.
I sell the thinking before the execution. Each project starts with the business problem and the people it needs to reach, then moves to an idea strong enough to carry a brand, a campaign, a product or an experience.
- Strategy firstWhy
- Design with purposeWhat
- Adobe-powered creative craftHow
- Thoughtful experimentationNext
- Premium execution without unnecessary complexityAlways
Six years, five industries.
Have an idea? Let's shape it.
Tell me about the brand, the challenge and the timeline. Larger projects start with an inquiry, and I'll come back with next steps.
Work.
Brand identities, packaging and logo systems across beauty, hospitality, food and home care. Swipe or use the arrows to move through the work, and open any project to see its full boards.
Property campaigns.
Social carousels.
Wejden Studio.
An identity and motion system for an independent creative strategy practice, built so the type does the talking.
A personal studio that reads as a strategic partner.
Wejden Studio needed a home that presents creative strategy and art direction together, and that feels premium and personal without leaning on a decorative logo.
Most personal portfolios read as a gallery of deliverables. The brief here was the opposite: lead with a point of view, show the thinking, and let the visuals support the story.
Creativity is my language.
If the studio speaks through ideas, the identity should speak through type. A bold sans for clarity, an editorial italic serif for voice, and a handwritten signature as the personal mark.
A palette that is feminine but confident: clean white, blush, dusty rose and lilac, grounded by deep burgundy and espresso. Motion uses kinetic type, construction guides and quick role cards.
- Signature mark
- Typographic wordmark
- Colour system
- Type pairing
- 30-second motion intro
- Portfolio website
The same system carries through the intro film and this website, so every touchpoint sounds like one voice.
All work →
Studio.
I'm Wejden, a Dubai-based creative strategist and art director working at the intersection of brand, business and visual culture.
I develop the thinking behind brands and campaigns, then lead their creative expression, from positioning and concepts to identities, products, campaigns and experiences.
I'm Adobe-certified and work across Adobe Creative Cloud, combining hands-on design craftsmanship with strategic direction. I also use AI selectively where it strengthens the creative process.
Where I've worked.
- Master’s in Marketing & Business Analytics, ESPRIT Business School (Class Valedictorian)
- Bachelor in Business Management, Marketing major, ESPRIT Business School
- Train-the-Trainer certification (Formation de Formateurs)
- Arabic, native
- English, fluent
- French, fluent
- Photoshop, Illustrator, Canva
- Meta Ads Manager, Google Ads, Google Analytics
- LinkedIn Campaign Manager
- HubSpot, Salesforce, Bitrix24
- Strategy first
- Design with purpose
- Adobe-powered creative craft
- Thoughtful experimentation
- Premium execution, no unnecessary complexity
- Strategic diagnosis
- Consumer & category insight
- Positioning & brand architecture
- Creative platforms & campaign strategy
- Art direction & visual identity
- Graphic, product & packaging design
- Experiential concepts
- Adobe Creative Cloud production
- Selective AI-assisted workflows
- Luxury real estate
- SaaS & EdTech
- Beauty, cosmetics & FMCG
- Hospitality
- Food
- Advertising
Services.
Strategy and advisory first, then brand and campaign concepts, creative direction and execution. Scope and pricing are shaped around each project.
How a project moves.
Diagnose
Understand the business, the audience and the real problem.
Define
Set the positioning and the strategic territory.
Develop
Build the creative platform and the idea that carries it.
Direct
Lead the identity, campaign or experience that expresses it.
Before we start.
How does a project begin?
With a short inquiry. For larger projects I review the brief first and come back with a proposal, rather than a fixed price on the spot.
Do you work with agencies?
Yes. I partner with agencies as a strategic creative lead, from concept to art direction.
Do you use AI?
Selectively, as one tool among many. The creative direction is always mine, and the craft is built in Adobe Creative Cloud.
Resources.
A small, curated library of templates, toolkits and prompt packs from the studio. The first collections are in production.
Hear when the shelf opens.
Let's talk.
Tell me about the brand, the challenge and the timeline.
I reply to every inquiry with next steps, and suggest times for a discovery call when it's a fit.